December 21, 2011

A review of Simons E-store

You can now shop the hottest styles and trends in men’s and women’s clothing, designer clothing, fashion accessories and home decor from your very own home. Simons, one of the biggest clothing retailers in Quebec with stores in Montreal, Quebec, Laval, Saint-Bruno and Sherbrooke, has recently redesigned their ecommerce store.

The pros of their new look according to Epic Mom are as follows:

  • I thought it was a great new website. It looked clean, modern and well organized.
  • I absolutely loved their home section, especially the Deco by La Lingere line.
  • I was very excited to note that they have after hours support by both online chat and by e-mail.
  • I like the thumbnail list of the last items that I viewed and I liked the quick view option.
  • Another plus for me is that they deliver anywhere in Canada.

The cons of their new look according to Epic Mom are as follows:

  • I would have liked a scroll to the top button on the bottom of the page (like on Pintrest), I found it quite tedious to scroll back up myself every time I checked out a new section.
  • It would have been nice to have a check box next to every item so you can add the items that you like to your wish list without leaving the categories (like dresses, skirts etc) or having to go to the quick view.
  • I would also like to be able to use check boxes to compare items to see which ones I like best.
  • Instead of the static featured image heading (eg. Women/ Holiday Chic), it would have been more interesting if they had a series of photos featuring their trending items in the heading as a slider (like in their Lookbook section).
  • Finally, I quite liked the YouTube videos and wished that they were more visible on the website. My favourite was the tie series with Sascha Blick.

All in all, the Simons ecommerce store has a great new design. It’s functional yet fashionable at the same time. It has an easy clear layout and with a few tweaks, they can even further improve their customer’s online shopping experience.

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